About Lisa

About Lisa

I didn’t start in AI. I started in marketing, back when you actually had to earn attention by generating leads and phone calls through the Yellowpages back in 2008.

I’ve been in digital marketing for over fifteen years, working on campaigns and content that had to do their job. Some things worked. A lot of things didn’t.

That kind of experience changes how you look at marketing. You stop chasing shiny ideas and focus on what actually moves the needle.

When generative AI started showing up everywhere, I didn’t see magic. I saw leverage. And I also saw a lot of problems.

Content moving faster than strategy. Automation getting rolled out without guardrails. Businesses losing their voice in exchange for speed. I kept running into the same question. How do you use AI without breaking everything downstream?

That’s the work I do now.

I design AI-powered marketing systems that fit how businesses actually operate day to day. 

Most of my work sits around custom GPTs, AI agents,  automated workflows and Generative Engine Optimization (GEO). 

I’ve worked across search, content, paid media, analytics, and full-funnel marketing, so I look at AI differently than most people teaching it online. AI doesn’t live in one channel. Every decision affects everything else.

Nothing goes live without intent. Nothing publishes without review. AI helps you move faster, but it doesn’t get to make decisions for you.If you want marketing systems that scale without sounding generic or losing credibility, you’re exactly where you should be.